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Eastern Michigan University is hosting the sixth annual The Digital Marketing Workshop on Friday, Nov. 11, at the EMU Student Center’s Main Ballroom, 900 Oakwood St., Ypsilanti. Registration opens at 7:30 a.m. and the keynote address is at 8 a.m.

images-1 Tickets are $40 and can be purchased online.¬†Use discount code “early” before Oct. 31 to save $12.

Bud Gibbons is a marketing professor at EMU and runs EMU’s Center for Digital Engagement. As an organizer of the event, Gibbons is excited to bring what he called “one of our best agendas yet” to participants in November.

This year’s keynote speaker is Douglas Mott, CEO of, who will discuss how the company has grown sales through YouTube instructional videos aimed at creating return customers.

“He’ll be talking about his experiences as CEO, and how they have utilized the internet to meet their marketing challenges and to get national reach from a local company,” Gibbons said.

The theme for the workshop is Digitalinbox-blueprint First, a topic addressed during workshops like “Integrated Digital Strategies” and “Digital Strategies on a Budget.” Speakers include representatives from Google, General Motors, Facebook, the Detroit Free Press, iProspect and Fox Television, Inc.

Around 200 people attend the annual event, Gibbons said, with about 30 percent from the EMU community and 70 percent from outside businesses and companies.

The event was previously called the Search Marketing Workshop, but new resources and technology have pushed organizers to include highly-targeted digital strategies, Gibbons said. He has seen an increase in demand for marketing, both traditional and digital.

“Part of what’s fueling that growth is people want to find out about digital and how to operate in a more modern environment,” Gibbons said. “It’s growing because digital is growing.”

Before, the event focused on topics like search engine optimization and pay-per-click advertising.

“We expanded it out now to talking about the mix of social and search, and also the new face of media,” Gibbson said, adding that is the topic of one of the workshop panels.

The event is for anyone looking to learn more about the changing digital environment, marketing professionals, business owners, and representatives of small-to-large companies.

“We have tried to keep the size limited in order to provide a more intimate experience. We have grown, though, from about 100 attendees to well over 200 at our last one,” Gibbons said. “In the space of five years, we doubled. We expect continued growth, there is more demand.”

Find out more about The Digital Marketing Workshop.

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