How Low Can Digital Publishing Go?

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Eastern Michigan University is hosting the sixth annual The Digital Marketing Workshop on Friday, Nov. 11, at the EMU Student Center’s Main Ballroom, 900 Oakwood St., Ypsilanti. Registration opens at 7:30 a.m. and the keynote address is at 8 a.m.

images-1 Tickets are $40 and can be purchased online. Use discount code “early” before Oct. 31 to save $12.

Bud Gibbons is a marketing professor at EMU and runs EMU’s Center for Digital Engagement. As an organizer of the event, Gibbons is excited to bring what he called “one of our best agendas yet” to participants in November.

This year’s keynote speaker is Douglas Mott, CEO of, who will discuss how the company has grown sales through YouTube instructional videos aimed at creating return customers.

“He’ll be talking about his experiences as CEO, and how they have utilized the internet to meet their marketing challenges and to get national reach from a local company,” Gibbons said.

The theme for the workshop is Digitalinbox-blueprint First, a topic addressed during workshops like “Integrated Digital Strategies” and “Digital Strategies on a Budget.” Speakers include representatives from Google, General Motors, Facebook, the Detroit Free Press, iProspect and Fox Television, Inc.

Around 200 people attend the annual event, Gibbons said, with about 30 percent from the EMU community and 70 percent from outside businesses and companies.

The event was previously called the Search Marketing Workshop, but new resources and technology have pushed organizers to include highly-targeted digital strategies, Gibbons said. He has seen an increase in demand for marketing, both traditional and digital. inbox blueprint 2016

“Part of what’s fueling that growth is people want to find out about digital and how to operate in a more modern environment,” Gibbons said. “It’s growing because digital is growing.”

Before, the event focused on topics like search engine optimization and pay-per-click advertising.

“We expanded it out now to talking about the mix of social and search, and also the new face of media,” Gibbson said, adding that is the topic of one of the workshop panels.

The event is for anyone looking to learn more about the changing digital environment, marketing professionals, business owners, and representatives of small-to-large companies.

“We have tried to keep the size limited in order to provide a more intimate experience. We have grown, though, from about 100 attendees to well over 200 at our last one,” Gibbons said. “In the space of five years, we doubled. We expect continued growth, there is more demand.”

Find out more about The Digital Marketing Workshop.

Why Mobile Marketing Will Change Your Life

Drip is unlike any other email marketing software on the market. Acquired by LeadPages in July 2016, Drip’s primary focus is on email marketing automation.


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Automation is a key aspect of email marketing, a premium feature offered by email marketing service providers (ESPs) from Mailchimp to ConvertKit. And why not? According to HubSpot, 37% of B2B marketers use marketing automation to generate leads and according to Marketo, 91% of users believe that marketing automation is “very important” to the overall success of their marketing across channels.

But since automation is offered by most ESPs, what makes Drip so different from the existing services on the market? For starters, Drip believes marketing automation is the future of email marketing and as such, the tool offers some incredibly powerful automation features. Drip’s Visual Workflow Builder allows you to craft your entire user journey in a gorgeous, visual workflow.

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Drip’s founders remind you how overpriced and difficult to use the existing marketing automation apps are and then pitch their product as the ultimate marketing automation tool which is not just affordable, but easy to use. Here, they are comparing Drip to premier automation tools such as HubSpot and Marketo. Secondly, Drip is aimed at users who have grown beyond the entry level features offered by existing email marketing services and hence, would like to try a more advanced automation tool which fits their budget and is easy to set up.

However, the big question remains: Can you afford to add another ESP in your digital marketing toolkit? Is it worth it? In this review, we’ll evaluate Drip on these facotrs: pricing, features, and overall sentiment around the product, and help you decide whether it’s worth investing in yet another email marketing tool.

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Drip’s pricing is list-based. As of now, you can try Drip for free for 21 days. Once the trial is over, you can go for any of these four pricing options:


  • Starter Plan: $1/Month: That’s right! You just have pay $1 per month to send unlimited emails to 100 subscribers. You’ll have access to all of Drip’s premium features, except you won’t be able to remove “Powered by Drip” branding from your opt-in forms.
  • Basic Plan: $49/Month: You can send unlimited emails to up to 2500 subscribers. Once again, you’ll have access to all features except the option to remove Drip branding.
  • Pro Plan: $99/Month: You can send unlimited emails to up to 5000 subscribers. Once again, you can’t remove the Drip branding from your opt-in forms.
  • High Volume: Custom Pricing: If you’d like to have more than 5000 subscribers stored in your account, then you’ll have to opt for this plan. Here, you can finally remove the Drip branding from your opt-in forms.



There’s more to Drip than sending drip emails. Here are some of its key features:

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  • Visual Workflow Builder – Drip’s Visual Workflow Builder allows you to automate an entire customer journey, from the time someone subscribes to your blog till the time they make a purchase. At every step, they will receive pre-crafted emails designed specifically tailored for them.


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  • Powerful Automation – You can use automation to move subscribers in and out of campaigns, apply tags, record conversions, send them to an another application, and more
  • Lead Scoring Algorithm – Drip’s lead scoring algorithm allows you to track a number of events to determine which subscribers are most engaged with your content and likely to become customers.
  • Integrations – Drip is integrated with other popular services such as LeadPages, GumRoad, Zapier, SumoMe, Shopify, WooCommerce, etc.
  • Analytics – Drip automatically tracks subscriber activity on your site along with a number of key performance metrics for opt-in forms and campaigns.

User Feedback and Reviews


While there are a few testimonials and reviews on Drip website, it’s yet to garner a lot of reviews on business software review sites such as G2Crowd, where it just has 2 reviews (both 5 star reviews FYI). This is understandable as it’s relatively new compared to other email services on the market. Furthermore, with LeadPages’ acquisition of Drip and the introduction of the Starter plan (the $1 plan), it’s sure to become more popular in the coming months.

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With Drip offering a 21-day free trial to access all its premium features and with the Starter Plan costing only $1/month, it’s hard to pass up a service like Drip.

Marketing automation is essential to the success of a website, but it’s complex and in most cases, expensive. But Drip not just makes it simple and straightforward, but also makes it affordable.

3 Ways to Strengthen Your Email Marketing Impact

5. Consider emojis like slang.
Co-workers build a language of their own that includes industry jargon and casual slang, and using emojis is like using slang words. Emojis work best in casual conversations. However, when a message is important, certain emojis may backfire and give the impression that you aren’t taking the situation seriously. Remember, what might cause a chuckle amongst co-workers may have the opposite effect with clients.

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Related: Express Yourself: Twitter Testing Out Emoji Reaction Buttons

It is important to know how to communicate without emojis, so keep your writing and communications skills sharp. Don’t rely on an icon to describe how you’re feeling. Emojis can have their place in messaging, but consider them as merely an enhancement, not a replacement. To be safe, use them sparingly, wisely and appropriately.
One of the greatest customer acquisition strategies that entrepreneurs use to increase revenue is conversion rate optimization (CRO). Rather unfortunately, majority of them do it the wrong way. According to Unbounce, despite 98 percent of paid marketing campaigns fail, many marketers still blindly invest in online advertisements to get more traffic to their business.

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It’s inevitable that advertising on search engines and social platforms helps you to reach out to broader audience and experience a traffic hype. However, you’d be wasting your money if you don’t convert the traffic to happy buyers.

In past few years, many entrepreneurs have started implementing conversion rate optimization strategies to achieve optimum results. Rather surprisingly, less than 23 percent of those businesses are happy with their CRO initiative outcome.

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Many startups keep redesigning their website or focus on additional activities to increase traffic, hoping to attract more customers. In fact, the secret behind successful customer acquisition strategies and achieving higher conversion rate has nothing to do with your traffic volume, and the look and feel of your website; it’s all about customer journey optimization (CJO).

Related: 6 Ways to Cure Your CRO Woes

You can boost your conversion rate optimization by engineering your website to offer a valuable customer journey. In actual fact, it would be absolutely wrong to lead every user to your opt-in landing page or your sales letter. Don’t be a pushy sales man because customer journey optimization strategy is about directing your visitors to the right page and engage with them to encourage them to jump into your sales funnel.

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I’ve outlined four essential steps to an efficient customer journey optimization that you can implement right away and improve your conversion rate.

1. Understand your customer’s persona.
Understanding your customer’s persona plays a great role in optimizing your business for higher conversion. The first step is to define your customer segment precisely.

Begin with exploring your prospective customer’s desires, pains, attitude, and understand their needs. If you’ve discovered a new customer segment, you may modify your business model to accommodate the new opportunity.

Using empathy map not only helps you to speed up the customer discovery process, it also provides you with actionable tools to explore different aspects of your customer’s persona, and craft innovative business models.

Print a copy of the empathy map template and place it on a wall. You can use the template to categorize your questions and focus on what your customers say, do, think, feel, hear and see. Empathy map also enables you to discover more about your customer’s pains and desires.

Gather your team together and answer the following questions but do not limit yourself to this set.

What Is the .382 Fibonacci Ratio in Forex Trading?

Forex trading can greatly benefit form this mathematical proportions due to the fact that the oscillations observed in forex charts, where prices are visibly changing in an oscillatory pattern, follow Fibonacci ratios very closely as indicators of resistance and support levels; maybe not to the last cent, but so close as to be really amazing.



Fibonacci price points, or levels, for any forex currency pair can be calculated in advance so that the trader will know when to enter or exit the market if the prediction given by the Fibonacci forex day trading system he uses fulfills its predictions.

Many people tries to make this analysis overly complicated scaring away many new forex traders that are just beginning to understand how the forex market works and how to make a profit in it. But this is not how it has to be. I can’t say it’s a simple concept but it is quite understandable for any trader once he or she has grasped the basics and has had some practice trading using Fibonacci levels along with other secondary indicators that will help to improve the accuracy of the entry and exit point for every particular trade.

It was mentioned in a past article that Fibonacci forex trading is the basis of many forex trading systems used around the world by profitable forex traders. These systems are all based on the famous Fibonacci ratios (.236, .50, .382, .618, etc.) and each of them can specialize in a particular ratio along with other minor indicators in order to make the pinpointing of the entry and exit levels as accurate and profitable as possible.

One of the widely used Fibonacci ratios is the 0.382 ratio. As it can be easily seen on any forex chart, currency prices are continually changing and they follow an oscillatory pattern with peaks and valleys. The limit of the peak is usually called a resistance level while the valley is usually called a support.

In order to find the 0.382 ratio level what you do is, first; measure the size of the drop or rise over your time of interest. Once you have that value you multiply this by 0.382. Now depending on what you are looking at, a rise or a drop on the price of the particular “currency pair” you are trading, you will add the last value you calculated to the total drop or subtract the value from the total rise.


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These operations will give you the 0.382 Fibonacci ratio level, either for a rise or a drop on the chart you are analyzing. Once you have the value you can then start planning the strategy you will follow in order to make a high probability profit from this valuable information. For the 0.382 ratio level calculated for a recent rise in the “currency pair” exchange price, your calculated level will be a highly probable support and for the case of a level calculated for a recent drop of the prices your level will be a highly probable resistance.


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Knowing this ahead of the market and having the proper secondary indicators, will give you a huge advantage over most forex traders, and that’s something any trader would like they could count on. That’s why Fibonacci trading is so widely accepted over the world, and of course, why it’s so profitable and successful.
Learning the basic skills in Forex, such as how to read Forex charts, is really important.

This is because once you have this vital skill under your belt, it will be a lot easier and quicker when the time comes for you to learn and practice an actual Forex trading system.

By the time you finish this article, you’ll learn how to read Forex charts, as well as know the pitfalls that can occur when reading them, especially if you haven’t traded Forex before.

Firstly, let’s revise the basics of a Forex trading as this relates directly to how to reade Forex charts.


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Each currency pair is always quoted in the same way. For example, the EURUSD currency pair is always as EURUSD, with the EUR being the base currency, and the USD being the terms currency, not the other way round with the USD first. Therefore if the chart of the EURUSD shows that the current price is fluctuating around 1.2155, this means that 1 EURO will buy around 1.2155 US dollars.

And your trade size (face value) is the amount of base currency that you’re trading. In this example, if you want to buy 100 000 EURUSD, you’re buying 100 000 EUROs.

Now let’s have a look at the 5 important steps on how to read a Forex chart:

1. If you buy the currency pair, that is, you’re long the position, realise that you’re looking for the chart of that currency pair to go up, to make a profit on the trade. That is, you want the base currency to strengthen against the terms currency.

On the other hand if you sell the currency pair to short the position, then you’re looking for the chart of that currency pair to go down, to make a profit. That is, you want the base currency to weaken against the terms currency.

Pretty simple so far.

2. Always check the time frame displayed. Many trading systems will use multiple time frames to determine the entry of a trade. For example, a system may use a 4 hour and a 30 minute chart to determine the overall trend of the currency pair by using indicators such as MACD, momentum, or support and resistance lines, and then a 5 minute chart to look for a rise from a temporary dip to determine the actual entry.

So ensure that the chart you’re looking at has the correct time frame for your analysis. The best way to do this is to set up your charts with the correct time frames and indicators on them for the system you’re trading, and to save and reuse this layout.

3. On most Forex charts, it is the BID price rather than the ask price that’s displayed on the chart. Remember that a price is always quoted with a bid and an ask (or offer). For example, the current price of EURUSD may be 1.2055 bid and 1.2058 ask (or offer). When you buy, you buy at the ask, which is the higher of the 2 prices in the spread, and when you sell, you sell at the bid, which is the lower of the two prices.

If you use the chart price to determine an entry or exit, realise that when you place an order to sell when the chart price is say 1.330, then this is the price that you’ll sell at assuming no slippage.

If on the other hand, you place an order to buy when the chart price is the same price, then you’ll actually buy at 1.3333. A Forex system will often determine whether your orders will be placed simply according to the chart price or whether you need to add a buffer when buying or selling.

Also note that on many platforms, when you’re placing stop orders (to buy if the price rises above a certain price, or sell when the price falls below a certain price) you can select either “stop if bid” or “stop if offered”.